Can Creative Technology conquer the world again?

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For a company that has sold 400 million Sound Blasters, Creative Technology is a iconic homegrown company that I always admire and respect. The founder and CEO, Sim Wong Hoo is a legendary entrepreneur who had put Singapore on the world map and made us proud to be Singaporeans. Certainly, there are  not many people who could challenge technology giants like Apple and Huawei and sued them successfully for millions. But it really pains me that Creative Technology has fallen hard in recent times.

Can Creative Technology roll back the time and restore its former glory? Earlier this year, share price stormed back in style, surging from $1 to an incredible $9 within a week upon the release of its new marquee audio product. The resurgent share price indicated all is not lost for Creative Technology.

Indeed, it has been treacherous journey for investors of this venerable technology company. Share price of Creative Technology had plummeted from $60 in 2000 to an abysmal $1 as recent as 2017. Long-term investors could be forgiven for giving up on this counter. But is this stock really worthless?

Recent revival in the share price demonstrated that Creative Technology is still capable of …

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