Coinbase Lures Crypto-Newcomers with New Products
Coinbase appears to be preparing to rise to meet a veritable flood of interest in cryptocurrency, having rolled out a series of products aiming to take the pain out of purchasing cryptocurrencies for the first time
In a post titled ‘Helping People Understand, Explore and Buy Cryptocurrency’, the San Francisco-based exchange debuted three new updates it explained would “simplify every step of the journey” to becoming a cryptocurrency owner.
While Coinbase would appear to hear the rumblings of a ferocious appetite brewing, it explained that the newfangled technology can, for some, be too much to take in. They stated:
“We expect that millions of people will make their first cryptocurrency purchase in the coming years. But all too often, getting started can be overwhelming for people learning about crypto for the first time.”
Easy as Pie?
The products, Coinbase ‘Bundle’, ‘Learn’, and ‘Asset Pages’, seems to be pitched squarely at fully-fledged rookies, allowing them to purchase a basket of assets weighted by market capitalization “with just a few taps” of the mouse, while educating themselves on their newfound digital companions and tracking their growth.
They do, however, recognize that question marks still hover over cryptocurrency for many.
To fence-sitters, Coinbase would give a nudge over into crypto-land with gentle assurances, pushing the narratives of ‘start small’ and ‘some is better than none’ out to cautious prospects. Their new ‘Learn’ portal is pitched as such, an FAQ-style webpage “helping anyone decide with confidence whether buying cryptocurrency is right for them.”
The description of their minimum $25 Bundle would seem equally palatable:
“Buying a single cryptocurrency can be easy if you know what you want. But knowing which cryptocurrency to buy — and feeling confident in the amount you purchase — is where a lot people lose confidence.”
Fingers in all Pies
As Coinbase rolls out the welcome wagon for newcomers, the exchange appears equally bent on capturing institutions in a dizzying succession of partnerships, new services, and acquisitions.
As reported previously by CryptoSlate, the company recently raised the curtain on its new institutional-grade trading technology, supplied by Caspian, and dropped the widely lauded bombshell that it be adding more assets faster with a new listing process for cryptocurrencies.
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