There’s so much you can do daily to grow your reach and make more sales. The list seems almost endless. You could be writing a new blog post, creating a series of videos, posting on various social media platforms, writing guest posts, publishing kindle or print books… the more important question you should be asking yourself is what you should do if doubling your income is your goal? The answer is much simpler and the list much shorter.
You should focus on just two things. Growing your list and making sales. Does this mean you stop doing everything else you’ve always done? Not necessarily. Think of it more as a mindset shift that can help you become much more profitable. You could still write that blog post. But the goal of the post would be to either turn the reader into a subscriber or warm them up for the offer you’re going to email them about in a couple of days. You’ll record that podcast interview, but your main goal will be to convert the podcaster’s audience into subscribers to your list. Do you see how this works?
Why is focusing on subscribers and customers so important? Because it takes some time before someone is ready to buy from you. They have to know, like, and trust you first before they hand over their credit card or log in to their PayPal account. That’s why your number one goal when you reach a new audience should always be to get them on your list. That gives you a chance to build a relationship before you make an offer to buy. Of course, the benefit of a list doesn’t end there. You also get a chance to make offers for other products. These could be your own or something you’re promoting as an affiliate. The result, in either case, is more money in your bank account.
A list of subscribers is valuable and something you should always work on growing. However, the only thing more valuable is a list of customers. Customers have proven that they trust you and like you enough to hand over their hard-earned money. If you deliver a lot of value and help them solve a problem, they are more likely than anyone else to buy something else you offer or recommend.
As you grow your business, focus first on growing your list of email subscribers and then converting these people into paying customers. Make that the main goal for everything you do online, and you will quickly see your income grow.